Our 2030 strategy for nature recovery in Cornwall

Chough Mike Snelle

Our 2030 strategy for nature recovery in Cornwall

Collective effort will make all the difference and this is the message at the heart of Cornwall Wildlife Trust’s 2030 strategy. It’s what is needed if we are to reverse nature’s decline in Cornwall – so that future generations can experience the same joys and benefits of nature that many of us did growing up.
Matt Walpole, Chief Executive of Cornwall Wildlife Trust

We want  

Our vision is of a Cornwall where nature thrives, with our wildlife and wild places valued and enjoyed by all. 

But first, we need to halt and then reverse nature’s decline, which Cornwall, like the rest of the UK, has experienced.  

We need  

To achieve this vision, we need: 

  • More space for nature – better, better and more joined-up. 

  • Active nature restoration – not just the protection of what remains.  

  • Reduced pressure on nature everywhere – be that from development, pollution, habitat loss, intensive farming and fishing, or climate change. 

We will 

In order to ensure that more areas of land and sea in Cornwall are managed well for nature, we will inform, involve and inspire more people, from all spheres, to take action for nature.  

It is this principle that sits at the heart of our 2030 strategy for nature recovery.  

  • More farmers and landowners adopting nature-friendly practices. 

  • More developers creating and protecting spaces for wildlife. 

  • More businesses tackling their carbon footprint and implementing wildlife initiatives.  

  • More policymakers, planners and financiers creating a more positive enabling environment for nature. 

  • More communities taking collection action for nature’s recovery. 

  • And more people who live in, visit and love Cornwall choosing to support our work and join us in taking action, speaking out and influencing others.  

How? 

Through four key impact objectives:  

  1. Demonstrate what is possible and inspire others through our conservation delivery on the ground. 

  1. Support and advise others on how to reduce negative pressures and create positive outcomes for nature.  

  1. Engage and mobilise individuals and groups to use their time and resources to participate in or lead practical action. 

  1. Campaign and advocate, as we use our collective voice to call for better decisions for nature from those in power  

These will be supported by four enabling objectives to ensure we’re an effective and efficient organisation, and a powerful voice for nature in Cornwall.   

We believe in a visionary future for Cornwall, with our landscapes, coastline and seas alive with the sights and sounds of wildlife, and with more people than ever before enjoying and protecting nature. Cornwall Wildlife Trust’s 2030 strategy provides a plan for this future – a plan in which everyone has a role.
Oliver Blount, Chair of Cornwall Wildlife Trust