The Towans from Upton towards Godrevy - Andy Nelson
Our 2030 strategy for nature recovery in Cornwall
It's time for increased collective action
We need to restore nature, on land and at sea. And it needs to happen now. Our 2030 Strategy provides the high-level framework of how we intend to go about it.
Collective effort will make all the difference and this is the message at the heart of Cornwall Wildlife Trust’s 2030 strategy. It’s what is needed if we are to reverse nature’s decline in Cornwall – so that future generations can experience the same joys and benefits of nature that many of us did growing up.
Bigger, better, and more joined up
Bottlenose dolphins in Cardigan Bay - credit Sarah Perry
We want
Our vision is of a Cornwall where nature thrives, with our wildlife and wild places valued and enjoyed by all. But first, we need to halt and then reverse nature’s decline, which Cornwall, like the rest of the UK, has experienced.
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We need
To achieve this vision, we need:
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More space for nature – bigger, better and more joined-up
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Active nature restoration – not just the protection of what remains
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Reduced pressure on nature everywhere – be that from development, pollution, habitat loss, intensive farming and fishing, or climate change
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Hazel dormice in box. Image by Laura Snell
We will
In order to ensure that more areas of land and sea in Cornwall are managed well for nature, we will inform, involve and inspire more people, from all spheres, to take action for nature. It is this principle that sits at the heart of our 2030 strategy for nature recovery.
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More farmers and landowners adopting nature-friendly practices.
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More developers creating and protecting spaces for wildlife.
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More businesses tackling their carbon footprint and implementing wildlife initiatives.
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More policymakers, planners and financiers creating a more positive enabling environment for nature.
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More communities taking collection action for nature’s recovery.
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And more people who live in, visit and love Cornwall choosing to support our work and join us in taking action, speaking out and influencing others.
How?
Through four key impact objectives
Demonstrate and Inspire
Demonstrate what is possible and inspire others through our conservation delivery on the ground
Support and Advise
Support and advise others on how to reduce negative pressures and create positive outcomes for nature
Engage and Mobilise
Engage and mobilise individuals and groups to use their time and resources to participate in or lead practical action
Campaign and advocate
Campaign and advocate, as we use our collective voice to call for better decisions for nature from those in power
These will be supported by four enabling objectives to ensure we’re an effective and efficient organisation, and a powerful voice for nature in Cornwall.
Increase awareness
Increase awareness of wildlife and nature recovery in Cornwall, and inspire engagement with our cause amongst a wider audience
Grow resources
Grow resources through rewarding partnerships, supporter relationships and a range of income opportunities that keep us financially secure and deliver for nature
Ensure a healthy organisation
Ensure a healthy organisation that’s resilient, productive and a great place for our staff and volunteers to work
Capture evidence
Capture evidence to better monitor and understand the progress and impact of our work, using this to influence others and guide our own efforts
We believe in a visionary future for Cornwall, with our landscapes, coastline and seas alive with the sights and sounds of wildlife, and with more people than ever before enjoying and protecting nature. Cornwall Wildlife Trust’s 2030 strategy provides a plan for this future – a plan in which everyone has a role.
Our Values
We are Passionate and Inspiring
We believe in our vision of a Cornwall where nature thrives and know that what we do matters. We are committed to our work and inspire others to join us.
We are Knowledgeable and Authentic
We bring expertise and credibility to our work, ensuring actions and decisions are grounded in integrity, accountability, evidence and practicality. ​
We are Inclusive and Enabling
We know we cannot turn the tide on nature’s decline alone, and that everyone has a role to play. We listen to, learn from, collaborate with, involve, educate and empower others to deliver change. ​
We are Focused and Impactful
We are ambitious and determined to deliver impact. We recognise the need to be creative, applying bold new approaches alongside the things we know already work.
